This Privacy Policy applies to: https://shareatrend.com/
We process personal data in accordance with the EU General Data Protection Regulation (EU) 2016/679 (“GDPR”), the applicable Estonian data protection legislation, including the Estonian Personal Data Protection Act (PDPA), and other applicable data protection laws.
01DATA CONTROLLER
The data controller responsible for your personal data is:
For privacy-related questions or requests, you can contact us at info@shareatrend.com.
02WHAT PERSONAL DATA DO WE COLLECT?
Depending on how you interact with Share a Trend, we may collect different categories of personal data.
2.1. Information you provide directly
This may include:
You are not required to provide personal data unless it is necessary to process a request, provide a service or comply with a legal obligation. However, failure to provide necessary data may prevent us from rendering the requested service.
03INFORMATION COLLECTED AUTOMATICALLY
When you visit our website, certain technical information may be collected automatically through cookies and diagnostic tools:
- IP address and approximate geographical location
- Browser type, operating system, and device type
- Pages visited, referring URL, date, time, and session duration
- Interactions with website content and call-to-action buttons
For complete details on cookie management and tracking pixels, please review our Cookie Policy.
04HOW WE USE YOUR PERSONAL DATA
4.1. Responding to enquiries
To answer your questions submitted via contact forms, live chat, email, or social media channels.
4.2. Managing strategy sessions and consultations
To schedule, prepare for, and conduct your 30-minute AI Strategy Call, assess automation opportunities, and send post-call follow-ups.
4.3. Providing our services
To deliver custom AI models, agent integrations, workflow automations, process audits, manage client billing, and provide customer support.
4.4. Lead magnets and resources
To deliver requested guides, AI readiness checklists, webinars, or benchmarks.
4.5. Marketing communications
Where permitted or consented, to share AI insights, updates, agency news, and special offers. You may unsubscribe anytime via the link in our emails.
4.6. System security & compliance
To protect our platform against fraud, security incidents, and maintain regulatory compliance.
05LEGAL BASES FOR PROCESSING
We process your data under Article 6 of the GDPR based on:
Consent
For marketing newsletters, cookies, and specific optional requests. Consent can be withdrawn at any time.
Contract Performance
Necessary to deliver agreed consulting services, strategy calls, or agency engagements.
Legal Obligation
To comply with tax, invoicing, accounting, and legal requirements under Estonian law.
Legitimate Interests
To improve business workflows, protect system integrity, and engage with B2B prospects.
06AI AND AUTOMATED TECHNOLOGIES
Share a Trend specializes in artificial intelligence, automation, and intelligent AI agents.
Safe & Responsible AI Processing Guarantee
We use third-party enterprise AI providers (such as OpenAI, Anthropic, or specialized workflow platforms) to analyze lead qualifications, assist customer communications, and automate business processes.
We DO NOT use your personal data to train publicly available foundation AI models unless explicitly authorized by you under contract.
07AUTOMATED DECISION-MAKING AND PROFILING
We may segment leads based on company size, industry, or AI readiness score to tailor communications. However, we do not make automated decisions that produce legal or similarly significant effects on individuals without human review (in compliance with Article 22 GDPR).
08WHO MAY RECEIVE YOUR DATA?
We do NOT sell your personal data. We only share necessary data with trusted data processors subject to strict confidentiality contracts:
- • Cloud Hosting & Server Providers
- • CRM & Contact Management Platforms
- • Calendar & Booking Scheduling Tools
- • AI Infrastructure & Automation API Vendors
- • Analytics & Diagnostic Providers
- • Invoicing & Payment Processors
09INTERNATIONAL DATA TRANSFERS
When service providers process data outside the European Economic Area (EEA), we ensure adequate legal mechanisms are in place—such as European Commission Standard Contractual Clauses (SCCs) or EU-US Data Privacy Framework certifications.
10DATA RETENTION
We retain personal data only for as long as necessary for the purpose collected:
Enquiries & Consultation leads: Kept until responded to or up to 2 years post-contact.
Active Clients: Retained for the duration of contract + 6 years for legal/tax compliance.
Newsletter subscribers: Retained until unsubscribed or consent is withdrawn.
11DATA SECURITY
We implement robust technical and organizational security measures, including SSL/TLS encryption, restricted access controls, multi-factor authentication, and continuous monitoring to guard against unauthorized access, loss, or alteration.
12YOUR DATA PROTECTION RIGHTS
Under GDPR and Estonian data protection law, you possess the following rights:
13HOW TO EXERCISE YOUR RIGHTS
To exercise any right, send an email to info@shareatrend.com stating your name and requested right. We will respond within 1 month free of charge (after verifying identity).
14RIGHT TO LODGE A COMPLAINT
If you believe your data has been handled improperly, you have the right to lodge a complaint with the Estonian Data Protection Inspectorate:
Andmekaitse Inspektsioon (Estonian Data Protection Inspectorate)
Väike-Ameerika 19, 10129 Tallinn, Estonia
https://www.aki.ee/en
15. Children's Data
Our services are strictly aimed at businesses and professionals. We do not knowingly collect data from minors under 16.
16. Information About Other Individuals
If you submit colleague or employee details to us, you confirm you have authority and legal ground to share their information.
17. Third-Party Websites
Our site may contain links to third-party tools or social channels. We are not responsible for their independent privacy practices.
19. Changes to This Privacy Policy
We update this Privacy Policy periodically. Any significant revisions will be reflected with an updated "Last updated" date above.
20CONTACT US
If you have any questions or wishes regarding your privacy and personal data at Share a Trend, please get in touch with us:
Share a Trend
Legal entity: Share A Trend
Registration number: 16141323
Address: Sepapaja tn 6, Tallinn, Estonia 15551
Email: info@shareatrend.com
Website: https://shareatrend.com/